Marketing & Growth Jargon · Vice President level

"Earned media"

"Earned media" means press coverage, social shares, or word-of-mouth attention that a company received without paying for it.

Say this instead: free press coverage

How "Earned media" shows up at work

Used in marketing reports to make organic press sound like a strategic achievement rather than luck. The moment a company says it is "investing in earned media," it has already misunderstood the concept.

Buzzword

The product launch generated a strong wave of earned media across tech publications.

Plain English

The product launch generated press coverage we did not pay for across tech publications.

Corporate Rank: Vice President · Category: Marketing & Growth Jargon

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