Marketing & Growth Jargon · Associate level

"Engagement"

"Engagement" in a marketing context means measurable audience interactions such as likes, comments, shares, and clicks on digital content.

Say this instead: likes and comments

How "Engagement" shows up at work

The word does a lot of heavy lifting to make vanity metrics sound strategic. A post can have high engagement and sell nothing. This distinction is rarely raised in the meeting where the numbers are presented.

Buzzword

Engagement on last week's post was up 40 percent over the previous month.

Plain English

Likes and comments on last week's post were up 40 percent over the previous month.

Corporate Rank: Associate · Category: Marketing & Growth Jargon

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