Marketing & Growth Jargon · Vice President level

"Evergreen"

"Evergreen" content is content that remains useful and relevant over a long period of time, rather than being tied to a news cycle or trend.

Say this instead: always relevant

How "Evergreen" shows up at work

Beloved by content teams because it justifies the work long after the publish date. In practice, most content labeled evergreen quietly becomes outdated and gets discovered mid-audit two years later.

Buzzword

Let's prioritize evergreen pieces that will still drive traffic six months from now.

Plain English

Let's prioritize content that stays relevant and will still drive traffic six months from now.

Corporate Rank: Vice President · Category: Marketing & Growth Jargon

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