"Eyeballs"
Say this instead: viewers
How "Eyeballs" shows up at work
Borrowed from broadcast media and applied to the internet, usually in pitch decks and ad sales conversations. It reduces an audience to a unit of attention that can be measured and sold, which is efficient if slightly grim.
We need more eyeballs on the campaign before we can draw any conclusions.
We need more viewers seeing the campaign before we can draw any conclusions.
Corporate Rank: Vice President · Category: Marketing & Growth Jargon
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