Marketing & Growth Jargon · Associate level

"Impressions"

"Impressions" is a marketing metric that counts how many times a piece of content or an ad was displayed, regardless of whether anyone engaged with it.

Say this instead: views

How "Impressions" shows up at work

The stat that looks great in a report and means almost nothing on its own. Impressions tell you how many times something appeared in front of a human eyeball, not whether anyone cared. Beloved by anyone whose click rate is embarrassing.

Buzzword

The campaign drove 2.4 million impressions in the first week.

Plain English

The campaign got 2.4 million views in the first week.

Corporate Rank: Associate · Category: Marketing & Growth Jargon

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