Sales Jargon · Managing Director level

"Land a logo"

"Land a logo" means to win a well-known brand as a paying customer, typically to use as a reference or social proof.

Say this instead: win a big-name client

How "Land a logo" shows up at work

Sales teams track these separately from regular wins because a recognizable name on the customer list is worth more than the deal size suggests. The logo goes on the website; the revenue goes in the spreadsheet.

Buzzword

If we can land a logo this quarter, it opens a lot of doors.

Plain English

If we can win a big-name client this quarter, it opens a lot of doors.

Corporate Rank: Managing Director · Category: Sales Jargon

Stop sounding like the buzzword.

Buzzkill highlights "Land a logo" and 634 other buzzwords in Gmail and LinkedIn, and rewrites them to plain English in one click. Free to try, 100% local.

Add to Chrome, free

More Sales Jargon: Always be closing · Book of business · Bottom of funnel · Close the deal · Cold call · Cold outreach

All Sales Jargon · The full library · What's your Corporate Rank?