Marketing & Growth Jargon · Associate level

"Messaging"

"Messaging" means the specific words, phrases, and talking points a company or team decides to use consistently when communicating about a product, initiative, or position.

Say this instead: talking points

How "Messaging" shows up at work

Marketing teams treat this as a deliverable; everyone else inherits it. When someone says "let's align on messaging," they usually mean one person has strong opinions and would like the rest of the group to stop improvising in front of customers.

Buzzword

We need to lock down the messaging before the product goes live.

Plain English

We need to agree on what we are going to say before the product goes live.

Corporate Rank: Associate · Category: Marketing & Growth Jargon

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