Marketing & Growth Jargon · Managing Director level

"Mindshare"

"Mindshare" means how much of a person's or audience's mental attention and awareness a brand, product, or idea has captured relative to its competitors.

Say this instead: attention

How "Mindshare" shows up at work

A marketing word that turns attention into a territory to be won. Brand teams use it to frame campaigns as competitive battles for mental real estate, which sounds more strategic than asking whether anyone is actually thinking about the product.

Buzzword

We are losing mindshare to the new entrants in this category.

Plain English

We are losing attention to the new entrants in this category.

Corporate Rank: Managing Director · Category: Marketing & Growth Jargon

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