"On-brand"
Say this instead: fits the brand
How "On-brand" shows up at work
Started in marketing and spread to cover almost any behavior someone wants to describe as predictable. Colleagues say it approvingly when someone acts as expected; they also use it when they cannot think of a more specific compliment.
The campaign visuals are very on-brand and the creative team did a great job.
The campaign visuals fit the brand well and the creative team did a great job.
Corporate Rank: Associate · Category: Marketing & Growth Jargon
Stop sounding like the buzzword.
Buzzkill highlights "On-brand" and 634 other buzzwords in Gmail and LinkedIn, and rewrites them to plain English in one click. Free to try, 100% local.
Add to Chrome, freeMore Marketing & Growth Jargon: Above the fold · Authentic · Brand awareness · Brand equity · Call to action · Content is king
All Marketing & Growth Jargon · The full library · What's your Corporate Rank?