Marketing & Growth Jargon · Vice President level

"Organic reach"

"Organic reach" means the number of people who see your content without any paid promotion behind it.

Say this instead: unpaid reach

How "Organic reach" shows up at work

A metric that used to matter more before social platforms systematically throttled it to sell ads. Marketing teams report it earnestly while quietly knowing that the algorithm changed again last Tuesday.

Buzzword

Our organic reach dropped 40 percent after the latest algorithm update.

Plain English

Our unpaid reach dropped 40 percent after the latest algorithm update.

Corporate Rank: Vice President · Category: Marketing & Growth Jargon

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