Marketing & Growth Jargon · Vice President level

"Positioning"

"Positioning" means how a product is framed relative to its competitors, defining what makes it distinct and who it is for.

Say this instead: how it's framed

How "Positioning" shows up at work

VPs of marketing drop this word when they want to sound strategic rather than saying "how we describe the thing." It usually arrives in a deck slide titled "Positioning Workshop" that takes six weeks to produce a two-line statement.

Buzzword

We need to revisit our Positioning before we go to market next quarter.

Plain English

We need to revisit how it's framed before we go to market next quarter.

Corporate Rank: Vice President · Category: Marketing & Growth Jargon

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