Marketing & Growth Jargon · Vice President level

"Storytelling"

"Storytelling" in a business context means presenting information, data, or strategy in a narrative format designed to be more persuasive and memorable than a plain summary.

Say this instead: telling the story

How "Storytelling" shows up at work

Marketing's preferred upgrade for the word 'explaining.' Once limited to brand decks, it now appears in finance reviews and engineering all-hands whenever someone wants their slides to feel warmer than they are.

Buzzword

Good storytelling will be key to landing this pitch.

Plain English

Telling the story clearly will be key to landing this pitch.

Corporate Rank: Vice President · Category: Marketing & Growth Jargon

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