"Top-of-mind"
Say this instead: first thing they think of
How "Top-of-mind" shows up at work
A marketing staple for describing brand awareness goals. Sounds strategic in a presentation; in practice it usually means "people should think of us first," which is the goal of every marketing team in every company.
The campaign is designed to keep us top-of-mind during the buying season.
The campaign is designed to make us the first thing buyers think of this season.
Corporate Rank: Vice President · Category: Marketing & Growth Jargon
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