Sales Jargon · Associate level

"Decision-maker"

"Decision-maker" means the person in an organization who has the authority to approve a purchase, project, or course of action.

Say this instead: the person who decides

How "Decision-maker" shows up at work

Sales term that travels. The hunt for the decision-maker is a classic act in any enterprise sales cycle, partly because organizations often have several people who think they are one and one person who actually is.

Buzzword

We need to get the decision-maker in the room before we move this deal forward.

Plain English

We need to get the person who can actually say yes in the room before we move this deal forward.

Corporate Rank: Associate · Category: Sales Jargon

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