Sales Jargon · Managing Director level

"Economic buyer"

"Economic buyer" means the person in an organization who controls the budget and has the authority to approve a purchase.

Say this instead: budget holder

How "Economic buyer" shows up at work

Sales teams use this to distinguish the person who decides from the person who evaluates, because hours of demo calls have taught them these are almost never the same person. Getting to the economic buyer without offending the evaluator is the sport.

Buzzword

We need to make sure we're presenting to the economic buyer, not just the end users.

Plain English

We need to make sure we're presenting to the person holding the budget, not just the end users.

Corporate Rank: Managing Director · Category: Sales Jargon

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