Sales Jargon · Associate level

"Foot in the door"

"Foot in the door" means securing a small initial win or relationship that creates an opening for larger opportunities later.

Say this instead: small first win

Got "Foot in the door" in an email? Buzzkill translates it right inside Gmail.

Add to Chrome, free

How "Foot in the door" shows up at work

Classic sales framing for a deal that nobody is truly excited about at its current size. The hope is always that the foot becomes a whole body, which it sometimes does.

Buzzword

This pilot is really just a foot in the door with their procurement team.

Plain English

This pilot is really just a small first win with their procurement team.

Corporate Rank: Associate · Category: Sales Jargon

Stop sounding like the buzzword.

Buzzkill highlights "Foot in the door" and 637 other buzzwords in Gmail and LinkedIn, and rewrites them to plain English in one click. Free to try, 100% local.

Add to Chrome, free

More Sales Jargon: Always be closing · Book of business · Bottom of funnel · Close the deal · Cold call · Cold outreach

All Sales Jargon · The full library · What's your Corporate Rank?