"Foot in the door"
"Foot in the door" means securing a small initial win or relationship that creates an opening for larger opportunities later.
Say this instead: small first win
How "Foot in the door" shows up at work
Classic sales framing for a deal that nobody is truly excited about at its current size. The hope is always that the foot becomes a whole body, which it sometimes does.
Buzzword
This pilot is really just a foot in the door with their procurement team.
Plain English
This pilot is really just a small first win with their procurement team.
Corporate Rank: Associate · Category: Sales Jargon
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