Sales Jargon · Associate level

"Nurture"

"Nurture" in a sales context means to maintain regular contact with a prospective customer over time until they are ready to buy.

Say this instead: stay in touch

How "Nurture" shows up at work

Borrowed from parenting vocabulary and applied to people who are trying to quietly avoid a sales call. The nurture track is where leads go when they said "not right now" and a CRM workflow took over.

Buzzword

Let us nurture this account for another quarter before pushing for a demo.

Plain English

Let us stay in touch with this account for another quarter before pushing for a demo.

Corporate Rank: Associate · Category: Sales Jargon

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