Sales Jargon · Associate level

"Nurture"

"Nurture" in a sales context means to maintain regular contact with a prospective customer over time until they are ready to buy.

Say this instead: stay in touch

Got "Nurture" in an email? Buzzkill translates it right inside Gmail.

Add to Chrome, free

How "Nurture" shows up at work

Borrowed from parenting vocabulary and applied to people who are trying to quietly avoid a sales call. The nurture track is where leads go when they said "not right now" and a CRM workflow took over.

Buzzword

Let us nurture this account for another quarter before pushing for a demo.

Plain English

Let us stay in touch with this account for another quarter before pushing for a demo.

Corporate Rank: Associate · Category: Sales Jargon

Stop sounding like the buzzword.

Buzzkill highlights "Nurture" and 637 other buzzwords in Gmail and LinkedIn, and rewrites them to plain English in one click. Free to try, 100% local.

Add to Chrome, free

More Sales Jargon: Always be closing · Book of business · Bottom of funnel · Close the deal · Cold call · Cold outreach

All Sales Jargon · The full library · What's your Corporate Rank?