Sales Jargon · Vice President level

"Objection handling"

"Objection handling" means the practice of preparing and delivering responses to a prospect's reasons for not buying, typically from a rehearsed script.

Say this instead: addressing pushback

How "Objection handling" shows up at work

A formal name for what salespeople do when a potential customer says no. Entire training programs are built around it, and the scripts often make customers feel less heard rather than more convinced.

Buzzword

The new rep needs work on objection handling before we put her in front of enterprise accounts.

Plain English

The new rep needs work on addressing pushback before we put her in front of enterprise accounts.

Corporate Rank: Vice President · Category: Sales Jargon

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