Sales Jargon · Associate level

"Qualified lead"

A "qualified lead" is a potential customer who has been evaluated and judged likely enough to buy that it is worth a salesperson's time.

Say this instead: vetted prospect

How "Qualified lead" shows up at work

The phrase that separates sales reps who chase everyone from those with a process. Whether someone is "qualified" depends heavily on who you ask and how the quarter is going.

Buzzword

We only hand off a qualified lead to the AE once they've hit the scoring threshold.

Plain English

We only hand off a prospect to the AE once they've hit the scoring threshold.

Corporate Rank: Associate · Category: Sales Jargon

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