Sales Jargon · Vice President level

"Spray and pray"

"Spray and pray" means to send outreach or communications to a large, untargeted list and hope some of it produces results.

Say this instead: mass outreach and hope

How "Spray and pray" shows up at work

The candid name for an approach people rarely admit to using on purpose. When a sales team falls behind on pipeline, spray-and-pray sequences quietly appear in the outreach calendar.

Buzzword

Our current outreach is basically spray and pray with no segmentation.

Plain English

Our current outreach is basically mass outreach and hope with no segmentation.

Corporate Rank: Vice President · Category: Sales Jargon

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