Sales Jargon · Associate level

"Value prop"

"Value prop" is short for value proposition, meaning the specific reason a customer should choose your product or service over alternatives.

Say this instead: the pitch

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How "Value prop" shows up at work

Sales and marketing's most recycled shorthand. Often appears in decks as a header over a bullet list that could describe almost anything. The stronger the value prop, the less you need to say the words "value prop."

Buzzword

Can someone sharpen the value prop before we take this to the next meeting?

Plain English

Can someone sharpen the pitch before we take this to the next meeting?

Corporate Rank: Associate · Category: Sales Jargon

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