Sales Jargon · Associate level

"Warm lead"

"Warm lead" means a potential customer who has already shown some interest in a product or service, making them more likely to buy than a cold contact.

Say this instead: interested prospect

How "Warm lead" shows up at work

The sales team's preferred kind of problem. A warm lead has opened an email, attended a webinar, or clicked something, which is just enough signal to justify a call that begins with "I noticed you checked out our site."

Buzzword

We've got a list of warm leads from the conference who asked for a follow-up.

Plain English

We've got a list of interested prospects from the conference who asked for a follow-up.

Corporate Rank: Associate · Category: Sales Jargon

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More Sales Jargon: Always be closing · Book of business · Bottom of funnel · Close the deal · Cold call · Cold outreach

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