Sales Jargon · Vice President level

"Whale"

"Whale" means a potential or existing client so large that landing or losing them would significantly move the business's numbers for the quarter.

Say this instead: huge client

How "Whale" shows up at work

Sales teams spend months circling a whale while everything else gets deprioritized. When the deal finally closes, it becomes a company story told at all-hands forever. When it doesn't, it quietly disappears from the pipeline.

Buzzword

This could be a whale if procurement approves the enterprise contract.

Plain English

This could be a huge client if procurement approves the enterprise contract.

Corporate Rank: Vice President · Category: Sales Jargon

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